PR & Promotion
TOrinofilmlab
TorinoFilmLab annually organizes audience design workshops & award projects supported by their distribution fund to build innovative audience engagement strategies at the moment of distribution in 3 territories.
The program aims at creating possible steps to build, reach and activate audiences during a film's development stage at the moment of its distribution. It goes beyond the traditional film marketing approach, using storytelling as a driving force and building communities around the film projects involved. The approach is therefore open and experimental and encourages participants to explore new ways of communicating creative content.
Post Bills
2015: Audience design participant
2016: Audience design consultant on Alain Gomis' Félicité
2017: Audience design trainer on 5 TFL feature lab projects
2018: Audience design trainer on 5 TFL feature lab projects
2019: Audience design consultant Series Lab
